I am a big fan of their sugar free version. I have used it in my training & to help fuel me through two Ironman Triathlons.
Red Bull is a marketing master, and they fund so many great sports & athletes. As an avid photographer I am very pleased with their "illume" project supporting action sports photography. I have the book from 2010. The exhibit/project was skipped for a couple of years, but is back on for 2013 with submissions window open December 1, 2012 to April 30, 2013. www.redbullillume.com
I would love to have an image worthy of the competition/exhibit/book! The images in the book are all amazing & unique. They also have an iPad app "Red Bull Illume HD" to showcase images from the 2010 submissions.
Red Bull also works with GoPro cameras to capture many of their athletes performing at the highest levels. GoPro uses much of this footage in their promo video. http://youtu.be/GUEZCxBcM78
It's a perfect match for both companies. I have watched the 5:12 video many times, and I dig it every time. It's great to see Red Bull support so many good things & share it. GoPro camera system provides one of the most unique points of view. It's as though you're doing these things yourself. Super creative stuff.
Thanks for a great product & supporting so many creative endeavours!
Me starting the run portion (26.2 miles) of Ironman Wisconsin 9-11-11 with my can of Red Bull sugar free to help keep me going.
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